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The web page pottery-project.charltons-mackrell-adam.org.uk states the following, "The Charltons Historical Society and the Central Somerset Learning Partnership - supported by the National through the Heritage Fund." We saw that the website stated " Is a collaboration between the Central Somerset Outdoor Learning Partnership and The Charltons Historical Society." It also said " The project was launched on 6th July 2013 and events tooke place in The Charltons during the summer and autumn of 2013. Through a series of practical workshops and talks. Dates and details of project." The header had HLF as the highest ranking optimized keyword. This keyword is followed by Charlton Mackrell, Charlton Adam, and Heritage which isn't as urgent as HLF. The other words pottery-project.charltons-mackrell-adam.org.uk used was National Lottery. pottery is included but could not be seen by search parsers.